Amagi is a Bengaluru-based MediaTech unicorn that has transformed television broadcasting through cloud-native infrastructure. Its platform enables broadcasters, streaming services, and media companies to launch, distribute, and monetize television channels without relying on traditional satellite infrastructure.
The Story
Founded in 2008 by Baskar Subramanian, Srinivasan KA, and Ambareesh Murty, Amagi recognized a major inefficiency in the broadcasting industry.
Traditional television required expensive hardware, satellite uplinks, and dedicated infrastructure.
Amagi replaced that model with a cloud-native platform that allows media companies to operate television channels from anywhere in the world.
As streaming services and connected TVs grew rapidly, Amagi expanded into FAST (Free Ad-Supported Streaming TV), dynamic advertising, cloud playout, and content monetization.
Today, the company powers hundreds of television channels and works with leading broadcasters, sports networks, and media companies worldwide.
Why It Matters
The television industry is rapidly moving toward cloud-based operations.
Broadcasters need faster deployment, lower infrastructure costs, and better monetization tools.
Amagi enables this transformation while helping media companies reach audiences across both traditional television and connected TV ecosystems.
The FundForge Take
The next generation of media leaders won't necessarily produce the most content—they'll build the infrastructure that powers it.
Amagi is proof that world-class enterprise technology can emerge from India and redefine a global industry.
While viewers may never see Amagi's name on their screens, millions watch content delivered through its platform every day.
Sometimes, the companies shaping the future are the ones working quietly behind the scenes.
