India's women's health ecosystem is evolving beyond hygiene products toward holistic wellness solutions. Avni Wellness has secured ₹4 crore in seed funding to strengthen its digital presence, expand its product portfolio, and scale its women-led distribution network across the country.
The Story
Founded in 2021 by Sujata Pawar and Apurv Agarwal, Avni Wellness is building a science-backed women's healthcare brand focused on menstrual hygiene, hormonal wellness, cycle nutrition, and preventive healthcare.
The startup has raised ₹4 crore in a Seed funding round led by Proteus Partners, with participation from Puru Gupta, Sreejith Moolayil, Dr. A. Velumani, and Somya Nigam.
The fresh capital will be used to:
- Expand digital commerce and D2C channels
- Grow its cycle nutrition portfolio
- Increase marketplace presence
- Build a network of 10,000 women micro-entrepreneurs across India
- Strengthen long-term women's healthcare solutions
Today, nearly 75% of Avni Wellness' revenue comes from digital channels, reflecting strong consumer adoption of science-backed women's wellness products. Its portfolio includes reusable antimicrobial sanitary pads, PCOS care, liposomal iron supplements, hormonal nutrition, UTI care, calcium supplements, and preventive wellness solutions.
The FundForge Take
Avni Wellness represents the next generation of Indian FemTech startups—combining healthcare, nutrition, technology, and community-led distribution to solve long-overlooked women's health challenges at scale.
